The English Riviera Business Improvement District (BID) Company and Torbay Council are gearing up for the English Riviera Airshow which will return over the Platinum Jubilee Weekend (4th-5th June.)
The airshow, which is Devon’s largest outdoor event, has been cancelled for the last two years due to the coronavirus pandemic but before that attracted audiences of over 200,000 and has been a significant boost for the local tourism economy. Planning for the airshow’s return is well underway as part of £100,000 per year investment in culture and events from the BID company plus a further £250,000 per year from Torbay Council.
Carolyn Custerson, chief executive of ERBID, told DevonLive. “ERBID levy payers have asked us to invest more on developing and promoting high-profile events like the English Riviera Airshow.
“Our plan as part of the delivery of the new ERBID2 business plan from 2022-2027 is to invest £100,000 a year in partnership with Torbay Council, who in turn are looking to invest a further £250,000 a year in events and culture. This is a significant and welcome commitment. Marketing a strong events programme is really important in attracting new visitors to the resort and we hope they will then repeat their visit and recommend the English Riviera to friends and family.
The air show is now a significant ‘signature event’ that attracts national and international attention. The 2022 event will be particularly important as it coincides with the Queen’s platinum jubilee which will be celebrated across the world.
With staycations predicted to remain very strong for this year we are therefore expecting this to be a really bumper weekend for the resort, and we are seeing many accommodation bookings already being made via the official English Riviera website.”
For more information on the event, please visit https://englishrivieraairshow.co.uk/