Montserrat Events, organisers of a new outdoor event; Hampshire Air Festival, are pleased to confirm that aviation marketing specialist Helen Webb will join the team to lead the promotion for the event which will take place at Thruxton Aerodrome on 12–13 September 2026 

Helen brings extensive experience across aviation events, with a strong record in building audience engagement and sector awareness. Her work at the Royal International Air Tattoo (RIAT) set high standards in aviation marketing, and her insight will support the Hampshire Air Festival as it establishes itself as a major weekend for families and aviation fans.

This new aviation weekend for Hampshire will celebrate The Age of Flight with a full two-day programme of flying displays, heritage aircraft, military re-enactors and family friendly activities and attractions. Early aircraft from the Great War through to iconic Warbirds, including the Spitfire in its 90th Anniversary year, will feature alongside complex formation aerobatics and fast jets.

The Saturday evening will also see the Age of Flight Extravaganza, bringing pyro-aerobatic flying, coordinated drone formations and a light show set to music, leading into a fireworks finale, lighting up the Thruxton skyline adding a special dimension to the weekend and a real festival feel.

The event will be focus on delivering an exciting and meaningful experience for visitors, families and aircraft enthusiasts across commemorating and celebrating the wonderful world of aviation across the ages.

Speaking on behalf of the Hampshire Air Festival Montserrat Events team, Jonathan Moore, Founder & CEO, said:

“Helen’s appointment marks a significant step for us. Her knowledge of the aviation sector and her record in growing audiences will help shape how we grow the Hampshire Air Festival for 2026 and beyond.

There is clear demand for a well-run, accessible airshow weekend in the South of the UK, and we are grateful to the owners of Thruxton for joining with us, as they provide the right location, capacity and infrastructure to build something special with real longevity. Our aim is straightforward; deliver an engaging event that families and aviation fans will want to return to year after year.”

Helen will begin her role in December 2025, working closely with Jonathan and the wider delivery team, along with digital partners Polar Works, TicketFlex and DSPE.

Helen Webb commented:

“I’m delighted to join the Hampshire Air Festival as I’m passionate about airshows, not just as an amazing spectacle but also their power to excite the next generation in innovation and STEM in aviation. As an ambassador for airshows in my role as a Board Member of the European Airshow Council, it’s a dream come true to be part of a brand-new event that will bring together all the best elements of other airshows and aviation events. In additional to the daylight air displays we are also planning an evening spectacular of music, drones, lights, fireworks and pyro-aerobatics so I hope people will support us and see what the excitement is all about.”

Jonathan added:

“We’re building this with a long-term view. With Helen involved, we strengthen the team’s approach to understanding our future customers and delivering a great event for them. It’s an important addition to our team as we prepare for 2026.”