The Mercure Hotel Paignton and Ibis Styles Paignton has come on board as a headline sponsor for the 2024 English Riviera Airshow.

Located on Paignton’s seafront, the centre of the two-day flying action, the Mercure Hotel Paignton and Ibis Styles Paignton joins a variety of local businesses and organisations who have pledged their support and commitment to the English Riviera’s flagship event.

The hotels will be the events official hospitality partner, providing corporate hospitality guests with an unforgettable experience, never seen before at the Airshow.

The Mercure Hotel Paignton and Ibis Styles Paignton joins key event partners Torbay Council and the English Riviera BID Company as well as marketing partner Bigwave Marketing.

Jason Parry, Manager, Mercure Hotel Paignton, and Ibis Styles Paignton said; “Our commitment to the local community runs deep, and we believe in giving back wherever we can. The Airshow brings joy and excitement to locals and visitors alike, fostering a sense of community spirit and pride in our towns. By stepping up as the headline sponsor, we aim to ensure that this beloved tradition thrives for years to come, bringing people together and creating lasting memories.”

Last month, the English Riviera Airshow announced the RAF Red Arrows, RAF Typhoon, and the Battle of Britain Memorial flight teams will be appearing at the event taking place on Saturday 1 and Sunday 2 June. They will be accompanied by civilian teams (yet to be confirmed) and an on the ground event village on Paignton Green, packed with dozens of south west traders, businesses, and exhibitors.

Cllr Jackie Thomas, Cabinet Member for Tourism, Culture & Events and Corporate Services at Torbay Council, said; “We are thrilled to have the Mercure Hotel Paignton and Ibis Styles Paignton as one of our English Rivera Airshow headline sponsors. The generosity of all our sponsors and supporters has been incredible and without them it wouldn’t be possible to bring residents and visitors this spectacular two-day event.”

Corporate hospitality tickets are available to purchase now. Corporate hospitality guests will get to enjoy exclusive access to the VIP hospitality area, private premium viewing areas, locally crafted beverages, delectable street food and exclusive entertainment.

Corporate hospitality packages can be purchased on the English Riviera Airshow website.

Two further Gold sponsors are also announced, as Kents Cavern and Barnes Aerospace join the ever-growing list of supporters.

English Riviera Airshow partners and sponsors

Event Partners

  • English Riviera BID Company
  • Bigwave Marketing
  • Mercure Hotel Paignton and Ibis Styles Paignton


  • Persimmon Homes
  • Landscove Holiday Park and Riviera Bay Coastal Retreat
  • Torbay Pharmaceuticals
  • Great Western Railway
  • Cavanna Homes
  • Kents Cavern
  • Barnes Aerospace

Plus, generous local businesses and individuals who have pledged their support via the Patrons and Friends of schemes.

Support options are still available for small businesses and anyone who enjoys watching the English Riviera Airshow through either the ‘Patron’ or ‘Friends of’ schemes. Support options are priced at either £15.00 or £65.00. Details of ways to get involved and show your support can be found on the English Riviera Airshow website